5 Different Blog Posts Types and How to Use Them
You’re staring at your schedule for the day – the bolded “write your blog post” causing a kick of fear to spread through your system. Your stomach knots, mind starts to wander… You don’t have a topic, and even if you do have an idea in mind, you aren’t sure how to get the words on the proverbial paper. You’re probably going to be sitting here for a while.
Does any of that sound familiar?
If you’ve ever sat staring at your screen wondering what to write, or wondering what types of content are best to engage with your audience, this is the blog post for you. In this article, I’ll share 6 different blog post types that can help kick your mind into high gear, and get you cranking out your blog with flair and creativity in no time. While this blog isn’t designed to help you decide on a topic, it does give you the tools you need to free your creativity and lead you to your topics. Let’s get started.
List Posts
Lists are a great way to streamline information in a digestible and easy-to-share format (plus it’s just like the blog you’re reading right now!). You see these types of blogs articles all over the internet:
5 Holiday Recipes You Have To Try
7 Skincare Hacks to a Clear Complexion
These types of posts are easy to write, easy to share, and easy to read. They speak to a reader’s desire to get their answers and put them to action in a simple and approachable way.
How-To Posts
Whether it’s baking a pie or tying a tie, many people get online to discover how to do something.
How to Start a Blog.
How to Build Your Own Workout Routine.
We get online in order to figure out how to accomplish something. Writing a How-To post answering some of the frequently asked questions from your audience is a great way to connect with readers. Sharing your industry knowledge and thought leadership in how-to articles shows your readers that you know what you’re talking about, and establishes credibility and expertise. All of which sets the stage for powerful lead generation!
Infographic posts
Although infographics aren’t the best tool for lead generation, they are a fantastic resource for driving visits to your site and raising awareness. They’re easy to digest, informative, and entertaining. If you have a topic that involves a lot of stats or numbers, an infographic is the perfect way to showcase it. Plus, infographics deliver a nice break from your average wordy blog article.
If you are staring at the screen, constricted by writer’s block, consider turning it into a fun, engaging, and interesting infographic. You can easily create these yourself by picking out a fun, free template on Canva, adding a paragraph or two to explain what the infographic is about, and embedding it into your post.
Interviews
Interview articles are perfect for when you want to develop a piece of content but don’t have time to research and write about a topic. They take the stress off of writing a whole blog from scratch, and can offer fresh perspectives to your audience. Pick an industry influencer, satisfied customer, or anyone relevant to your buyer personas and conduct an interview with that person.
You can also provide these in a variety of contexts, whether a written interview, audio file, or video. You may even be able to get a backlink if your interviewee shares the interview on their own website or social media!
What-is Posts
This format is perfect for introducing or explaining a specific concept, highlighting what it is and why it’s relevant to your reader.
What is a Featured Snippet?
What is Therapeutic Massage?
It essentially serves to answer the ‘what is …’ question posed by people who are looking for a thorough explanation of the importance or relevance of the subject. They often are structured as definitions, but can help establish your expertise in your area and draw in qualified traffic to your site.
Why Posts
Another form of question-answer posts, these help outline certain benefits or features of a service or product.
Why do I Need to use All-Natural Skincare?
Why is a Business Coach Important for My Business?
Why posts help answer specific questions your audience is asking by listing benefits, features and a call-to-action. They also allow you to speak to the unique differences your own brand may have versus the competition.
Time to Craft Your Content
There are many more types of content that you can share on your blog – including personal stories, case studies, guest posts, expert roundups and more. But by understanding these main post types, it can help you break free from your writer’s block and start producing valuable content.
So the next time you find yourself staring at a screen, check out this list and pick the one that best identifies with your content goals, and get writing!
Want to work together on choosing the best blog post types and perfecting your content strategy?