It’s been said before and I’ll say it again- if you’re not in launch, then you’re in pre-launch. Your pre-launch plays a significant role in how people are going to understand your offer, service, or product before they get it in their hands. As a rule of thumb you will need at least 2 weeks…
You’ve built an amazing business, your customers are demanding more, and your new launch is a roaring success. That’s the dream right? But in reality, there is a lot more that goes into a launch that determines if it will flop before it makes it out the gate, or will leave your audience itching at…
With comfy couches, local artwork decorating the walls, and the friendliest staff in town, when I really need to buckle down and get some work done I love visiting my favorite coffee shop. I order my typical vanilla chai latte, (or maybe I’ll spiced it up with some chamomile or jasmine tea), and settle down…
You’ve put together your mood board, picked your favorite colors, your favorite photos, your favorite personal story, and you’ve released the most beautiful website you’ve ever laid eyes on. You go to bed with butterflies in your stomach, and eagerly wake up the next morning expecting a boatload of new inquiries. You log onto your…
You’re staring at your schedule for the day – the bolded “write your blog post” causing a kick of fear to spread through your system. Your stomach knots, mind starts to wander… You don’t have a topic, and even if you do have an idea in mind, you aren’t sure how to get the words on…
The About page is often one of the most visited, and undervalued, pages a website can have. Usually gaining the second most visits (after the home page) on your entire website, it is essential that you 1.) actually have an About page, and 2.) have it written in a way that connects with your audience…
What Does Good Content Look Like, and How Do I Make It? Content marketing, like writing articles, Youtube videos or podcasts are normal things all businesses are expected to do. The world of marketing has changed in that making stuff to read or watch or listen to is a perfectly valid way to get customers.…
You’ve spent years daydreaming, and finally your dreams are turning into a reality. You’re ready to launch your business! You’ve pulled together all your materials, have your products thought out and prepared a service you will love to provide. There are a few things on your plate. You know you need a professional logo and…
2019 has been such a special year. As you may know, I launched my business in March and have been fulltime freelancing it ever since. I finally could set my own schedule, my own rates and wake up to something that was completely mine. And through all the ups and downs, I’ve been able to…
When you ask most people why they wanted to start their own health and wellness business, you’ll find answers like – escaping from the grinding 9 to 5, freedom to be with your family at the moments that matter, or a yearning to help people change their lives and mold their little corner of the…