get to know me
I've been a copywriter for almost ten years.
And after coming back from maternity leave in 2025, AI almost made me question all of it.
I remember opening my laptop, looking at the tools everyone was suddenly using, and thinking:
okay, so where does that leave me?
What I’ve come to realize, is that AI can write, but it cannot think strategically about your specific buyer, your specific funnel, and your specific gaps. It can fill in a template, but it cannot build the architecture that makes a launch actually perform.
So instead of fighting it, I leaned harder into the thing I’d always done but never named:
I started getting invited to speak on summits: talking email strategy on Visibility on a Dime and teaching founders how to build their first automated funnel on the SheEO Summit. I started working with clients in a completely different way, stopping just handing over Google Docs and starting to actually be in the room for launches.
Watching a founder’s launch come to life from list building and nurture to open cart, and knowing I helped build the system behind it?
That’s it. That’s the thing.
My clients change lives. Whether it’s teaching someone to pursue their creativity through watercolor classes or helping them recover from alcohol addiction. These are real offers with real transformations, and they deserve a funnel that actually sells them.
That's what I'm here to build.
Strategy Meets Story
With a background in SEO, agency marketing, and high-converting sales copy, I learned to zoom out and map the full picture: your funnel, your buyer journey, and your messaging gaps. The copy comes out of the strategy, not the other way around, and *this* is why it converts.
VOC-led Everything
Your audience’s actual words are the most powerful copy tool you have. I build every project around understanding exactly what your buyers are thinking, feeling, and saying, and then using that language to move them forward.
I Stay In The Room
I’m not a hand-off-and-disappear kind of partner. I show up for the strategy calls, the launch week check-ins, the post-launch debrief. My clients regularly say I care about their business as much as they do. I take that as the highest compliment.
Building a business from scratch is a lot. It’s more than a lot.
You left the 9-5 with a vision and a dream, and then *actually built it*. This offer that genuinely changes people’s lives. (and no, there’s no debating that. You do.)
…And then you became the strategist, the copywriter, the email marketer, the social media manager, the customer service team, and somehow also the CEO.
And sometimes all of it before 9am.
I know because I’ve been there. I started with one client, a laptop, and a whole lot of figuring it out as I went. My first month, I out-earned my day job. And then I kept growing, until I looked up one day and realized the freedom I’d built for myself was slowly being eaten alive by the sheer volume of it all.
Because the founders I work with are carrying too much. Too many moving pieces, too much noise, too many hats.
And when I get on a call with a client and I see their passion bleed through in the way they light up talking about their offer, I feel it every single time.
They pour so much of themselves into this work.
My job is to make sure the system around them is worthy of it. That their funnel actually sells the thing they’ve worked so hard to build. That they can step back from holding it all together and just… show up for the work they love.
When the strategy makes sense, when the copy finally sounds like them, when a launch comes together the way it was supposed to…
That’s why I do this.
Years in marketing, copywriting, and launch strategy
launches for coaches, creatives, and course creators
campaigns for health & wellness, creatives, coaches, e-commerce, & more
→ Previously: SEO strategy lead at a marketing agency, copywriter for national brands including Jaipur Living and Furniture.com
(She's basically the reason the whole funnel-that-runs-without-you thing is personal.)
(and the dogs are already excited to meet you. Don’t let them down.)
Your offer deserves a funnel that sells it. Let’s handle it together.
