5 Ways A Blog Can Benefit Your Business
In an age where your clients and customers have come to expect a strong online presence, it is becoming increasingly important for businesses to meet consumer demands by engaging and communicating online.
While having highly optimized website copy is essential, businesses must go even further. A perfect organic traffic driver to your website, a blog can help enhance your SEO strategy, build your credibility, and provide relevant and up-to-date content to your target audience.
For any given search term there are dozens, if not hundreds, of businesses all vying for the same goal, to have their name come up on page one. Where page two is known as “where businesses go to die”, the success of your business can rely solely on the fact of whether your online presence is as strong as it can be.
Boosting Your Online Presence
Website copy provides the perfect backbone for keyword rankings, however Google ranks its websites not only on the quality of content but on the consistency. What better to provide consistency and relevancy to your site than a constantly updated blog?
An inexpensive way to build brand awareness and relationships with your consumers, a consistent blog can drive traffic to your site and keeo customers engaged in your brand.
Here are 5 ways your business can benefit from a blog:
1. Increase Online Visibility, Keyword Rankings and Traffic
With featured snippets a hot commodity, the higher up you are on page one, the better your chances are of getting clicks into your website that may turn into conversions.
Having as many search terms as high up as possible adds even more opportunity for search engines to rank you and drive organic traffic to your site.
By creating a content marketing strategy with long-tail keywords, headers and subheaders, images and CTA’s, you are optimizing your online presence and providing a multitude of paths for potential clients or customers to find you.
2. Supply Search Engines With A Relevant, Up-To-Date Source
Search engines love fresh, relevant copy. As most businesses rarely update the text of their website copy and main pages, a blog is a great opportunity to keep your business relevant and up-to-date on the newest trends, topics and news.
A great way to share ideas, recipes, trends and other content, a blog allows your business to reach new audiences and build a community of like-minded people. Not to mention you will be consistently providing Google, Bing and other search engines with fresh content.
3. Establish Your Business as an Industry Leader
There’s only so much content you can write on your home or services page before it becomes overwhelming. Readers lose interest, stop scrolling and then they are bouncing away from your website.
Blogging opens up the opportunity for you to instead build out individual pages worth of content and link to it from within the rest of your website. You can create in-depth explanations, product guides, case studies or how-to guides that are geared towards your consumer interests.
By providing valuable content, you can establish trust with people (and search engines) that allows you to be established as an industry leader and an expert in your niche.
4. Gear Content Towards Voice Search or FAQs
Your blog doesn’t necessarily have to have the same voice as the rest of your site.
You can be personal, fun, or educational. Or you can let your customers see a new side of your business that they may not have been aware of.
A blog is the perfect place to write directly to your customer. To answer their questions and discuss their needs or fears. With voice search becoming more important, it will change the way content ranks, and a blog is the perfect way to match your content…
5. Social Sharing
The world is social, and it is time to embrace it.
Having relevant content can boost customer engagement and allows your customers to connect over your brand. A blog is easily shareable content, and creates a huge potential for market growth.
Whether being linked out in a tweet, Facebook post or video, you could be seeing viral growth and and increase of clicks to your site if you can catch the eye of your target audience on social sites.
Ready to Learn More About Blogging For Your Business?
If you are interested in increasing keyword rankings or online exposure, you will definitely want to take advantage of blogging for your business. There is already enough stress in running a business, let an experienced SEO copywriter craft compelling, unique copy for you.
Do you want to learn more about blogging for your business? Let’s set up a chat!