the 1:1 strategy & copy intensive
Your funnel should be the hardest-working thing in your business
Full funnel strategy + conversion copy, done for you, so your next launch outperforms your last.
Transform your launch strategy · Conversion copy that closes · Funnels built to compound · Strategy first. Copy second. · Results that repeat · Transform your launch strategy · Conversion copy that closes · Funnels built to compound · Strategy first. Copy second. · Results that repeat
You deserve more than a funnel built on good intentions and a prayer
You’ve tried the big-name strategies and downloaded the frameworks. You’ve even invested in your biz before, getting lackluster results or watching the masterclass at 1.5x speed while folding laundry…
And yet, your funnel is still not performing the way you know it could.
And the thing is…you’ve sold this offer before so you KNOW it works. Yet, every launch still feels like you’re making it up as you go while leaving that nagging feeling that you left money on the table.
(It's all duct tape and glue over here, baby.)
And if you're being really honest, you know that if you stopped showing up tomorrow (stopped posting, stopped emailing, stopped being the one holding it all together)... the sales would stop too.
If that’s where you’re at, you already know something needs to change.
What you actually want is:
- A funnel that works while you're at soccer practice
- A launch that doesn't require you to be everywhere at once
- And a strategy that compounds instead of one you rebuild from scratch every quarter.
Hi. 🙂 That’s exactly what we build here.
WHAT THE INTENSIVE IS:
The 1:1 Strategy & Copy Intensive
This is a fully custom, done-for-you partnership, built around what your business actually needs.
Every Intensive starts the same way: with strategy. We zoom out + map the full picture (aka your funnel, your buyer journey, your messaging gaps), and build the plan before a single word of copy gets written.
Then we write everything your launch, funnel, or website needs to perform. Sales pages, email sequences, launch copy, website copy, or nurture strategies — you’ll get whatever the strategy calls for.
I won’t just be handing you a Google Doc and disappearing. Instead, you’ll get a custom-built strategy and the words to execute it so your next campaign outperforms your last.
How every funnel is built to convert
The S.E.L.L. Framework
01
S — STRATEGY
Before a word is written or a move is made, we zoom out first. I map your full funnel, your buyer journey, and your messaging strategy before anyone opens a Google Doc. This is why the copy actually works.
02
E — Emotion
People don’t buy with logic. They buy with feeling and justify it with facts later. Everything I write leads with the emotional truth of your buyer’s journey: what they’re frustrated by, what they’re hoping for, and what’s been holding them back.
03
L — Logic
Once we’ve earned their attention and their trust, we back it up. Proof, specificity, clear outcomes, and a compelling offer that makes saying yes feel like the obvious next step. This is where we turn their emotion into action.
04
L — Launch
The final layer is piecing it all together so that every word has a job, every email has a place, and every stage of the funnel connects intentionally to the next. This is following the buyer’s journey in the truest sense.
What we can build together
DFY 1:1 Copy & Strategy Intensives
Every Intensive is custom-quoted based on what your business actually needs. Here’s a look at the full range of what I can offer.
Apply below and let’s figure out exactly what we’re building together.
Launch System
For founders who know their website should be doing more.
A launch isn’t just a sales page and a few emails. What makes a launch actually perform is everything that happens before cart opens, during the chaos of open cart, and after the dust settles: the strategy that connects every piece, the copy that moves people through it, and the system that means you’re not rebuilding from scratch next quarter.
track 1: the full build
what's included:
- VOC Research: in-depth research of your audience's actual words: what they want, struggle with, and say
- Custom Funnel Map: your full buyer journey visualized from first touch to post-launch nurture
- Messaging Strategy Brief: your core angles, objections, and the narrative running through every piece
- Launch Roadmap: phase-by-phase mapping of every email, touchpoint, and step
- Full Copy Suite: opt-in, pre-launch sequence, sales page, launch emails, ads, cart abandonment, post-launch nurture
- Strategic Alignment Call: A live review of the full strategy before writing begins so we're fully aligned
BEST FOR: FOUNDERS WHO WANT EVERYTHING BUILT AND READY TO EXECUTE
Everything built and delivered in one comprehensive engagement. You walk away with the full strategy, the full copy suite, and the clarity to execute it confidently.
This is for you if:
- You have a proven offer and a launch coming up (and you're done rebuilding from scratch every quarter)
- Your last launch made sales but you know it left money on the table
- You want strategy AND copy from the same person
Investment: starting at 6.5k*
Timeline: 6-8 weeks
track 2: the launch container
Everything in Track 1, plus:
- Implementation support: upload, automation, tagging and segmentation
- Bi-weekly strategy calls throughout
- Live launch monitoring during open cart
- Real-time copy adjustments if needed during launch week
- Post-launch debrief: what worked, what to optimize, how to outperform it next time
- Evergreen transition plan (if applicable)
BEST FOR: founders who want a strategic partner through the whole thing.
Same deliverables as the Full Build, but I stay in the room. Strategy, copy, implementation support, live launch monitoring, and a post-launch debrief. You don’t have to figure out what to do when day 3 of your open cart goes quiet because I’m already there.
This is for you if:
- You want someone in the roomand launching with you
- You've launched before but open cart still feels like a coin flip and you want someone to help you navigate it in real time
- You're ready for a full strategic partnership, not just a project
Investment: starting at 10k*
3 month commitment. limited spots.
Sales System
For founders whose offer has outgrown the assets selling it.
A sales page alone doesn’t close the deal. What closes the deal is a full conversion system, aka the strategy behind the page, the emails driving people to it, the sequence that catches the ones who almost bought, and the copy that makes saying yes feel inevitable at every stage.
what's included:
- Funnel strategy session: we map where this offer sits in your existing funnel, identify the gaps in your conversion path, and build the full buyer journey before anything gets written
- VOC Research: in-depth research of your audience's actual words: what they want, struggle with, and say
- Messaging Strategy Brief: your core angles, objections, and the narrative running through every piece
- Long-form sales page: written with VOC data and sales psychology, built to convert at every stage of the buyer journey
- Sales email sequence: the emails that drive traffic to the page, build urgency, and convert during open cart or evergreen
- Strategic Alignment Call: A live review of the full strategy before writing begins so we're fully aligned
BEST FOR: FOUNDERS WHO WANT EVERYTHING BUILT AND READY TO EXECUTE
A custom-built conversion system researched and written specifically for your offer, your audience, and what they need to hear to buy.
This is for you if:
- You have a proven offer and you know your current assets aren't selling it the way they should
- Your current sales page was written in a rush (and your conversion rate shows it)
- ou want the full picture: strategy, copy, and a system that works together (not just a page handed over in a Google Doc)
- You promised yourself after last launch you'd never write your own sales page again
Investment: starting at 4.5k*
Timeline: 3-4 weeks
Need just the sales page faster?
The VIP Day gets you a focused, done-in-a-day sales page at a lower investment. →
Website System
For founders who know their website should be doing more.
Your website is the foundation of your entire inbound funnel, aka, the place where cold traffic lands, decides if they trust you, and either becomes a lead or disappears forever.
If it sounds a little generic… a little like everyone else in your space… a little like you wrote it at 2am before your last launch… we need to fix that.
what's included:
- Funnel + website strategy: full audit, inbound funnel mapping, and messaging brief before a word gets written
- Core website pages: homepage, about, services, and additional pages as scoped
- SEO/AEO/GEO optimization: so you show up wherever your buyers are searching
- Welcome sequence: turning new subscribers into warm leads from day one
- Custom wireframe + brand voice guide: for your designer and future copy consistency
- Strategic Loom walkthrough: so you understand every decision
BEST FOR: FOUNDERS WHO WANT A WEBSITE THAT WORKS AS AN ACTUAL LEAD GENERATION SYSTEM
Everything built in one comprehensive project: full website strategy, conversion-ready copy, and a lead generation system that keeps working long after we’re done.
This is for you if:
- Your website doesn't reflect where your business actually is right now
- You're getting traffic but not leads
- You want to show up in search AND convert the people who find you
Investment: starting at 5k*
Timeline: 3-4 weeks
Email Engine
For founders whose email list is growing, but not converting.
Your email list is the most valuable asset in your business. More valuable than your social following, your website traffic, or your ad spend. Because it’s yours.
And if it’s not generating consistent revenue, you are missing a huge link in your strategy.
We focus on the right sequences for the right segments, delivered at the right time, with copy that sounds like you and converts like it means it.
what's included:
- Full email strategy: funnel audit, sequence mapping, segmentation logic, and send cadence before a word gets written
- VOC research: your audience's actual language, objections, and desires driving every email
- Custom email sequences: welcome, nurture, launch, evergreen, cart abandonment, post-purchase... whatever your funnel needs
- Deliverability review: domain health, authentication, and inbox placement testing so your emails actually land
- Full implementation: upload, automation setup, tagging and segmentation directly into your ESP
- Debrief call: reviewing initial performance and mapping out what to optimize next
BEST FOR: FOUNDERS WHO WANT AN EMAIL SYSTEM THAT NURTURES, CONVERTS, AND RUNS WITHOUT THEM
One focused project with full email strategy, psychology-backed copy, and complete implementation so you’re not left with a Google Doc and a prayer.
This is for you if:
- our list is growing but your revenue isn't moving with it
- You're sending emails but it feels like screaming into the void
- You want someone to write AND implement
Investment: starting at 2.5k*
Timeline: 2 weeks
Love Words From My Clients
“I LOVE THIS. That’s it. That’s the tweet.”
Melissa B.
Innovation Enablement Expert
“It has everything that I want it to say and will attract the kind of client I want to work with”
Jacqui K.
Nutrition & Health Coach
“I would never have been able to do this without you… You have done SUCH a fantastic job!”
Monique H.
Creative Movement Practitioner
Not sure where your funnel is leaking?
Before you invest in a full build, let’s find out exactly what’s broken in a Funnel Audit.
What’s included:
- Strategic review of your existing funnel: sales page, email sequences, opt-in flow
- Identification of your highest-impact revenue opportunities
- Custom action plan with prioritized next steps
- Live debrief call to walk through every recommendation
- $497 credit toward your next project if you book within 14 days
Investment: $497 → Book your audit
Are you ready?
Your funnel shouldn't be the thing holding your business back
Imagine opening your laptop on launch day with your funnel mapped, your copy done, your emails automated, and the only thing left to do is show up for your audience, because everything else is already handled.
this is for you if
- ✓ You've launched before and you know your funnel has more in it than your current numbers show
- ✓ You're tired of rebuilding from scratch every quarter and want a strategy that compounds
- ✓ You want strategy AND copy from the same person — no handoff, no gaps, no 'that's not my job'
- ✓ You're ready to invest in your funnel the way you've invested in your offer
this is NOT for you if
- → You're brand new with no proven offer or existing audience. Start with On Repeat instead
- → You want a template filled in with your name — everything here is built from scratch
- → You're not ready to share details about your offer, audience, or goals
- → You just want copy handed over with no strategic thinking behind it
a peek into my process
Here's How It Works
01- Apply
Tell me about your business, your offer, and what you’re trying to achieve. Takes about five minutes.
02- Discovery Call
We get on a call and dig into your funnel, your goals, and your gaps. I ask the questions, you bring the context.
03 - Custom Proposal
I put together a tailored scope of work with deliverables, timeline, and investment.
04- VOC Research
Before a word gets written, I conduct in-depth research calls with your past clients to mine the exact language, objections, and desires that make your copy convert. That data feeds directly into your custom funnel map, messaging strategy, and the full picture of how every piece connects.
05 - Strategy & Copy
Using your VOC data, I build your complete funnel map and strategy brief to include buyer journey, messaging angles, sequencing logic, and how every piece connects. Then I write. Every word informed by the strategy, every asset built to work together as a system.
06- Strategic Alignment
Before delivery, we get on a live call to review the strategy together so you understand every decision before you implement it. Every deliverable also comes with a recorded walkthrough so you (or your team) can execute with full confidence.
before you go...
Let's talk about what this actually costs you
Look, I get it. Investing in copywriting feels like a big deal.
But here’s the thing… every week you spend staring at a blank Google Doc, second-guessing your sales page, or cobbling together launch emails the night before? That’s costing you too. In time, in sanity, and in sales that didn’t happen because the strategy wasn’t quite there.
(And “throwing something together and hoping it converts” is absolutely not a strategy.)
When you bring in an expert, you’re getting a strategic sales asset that works for you 24/7 so you can focus on the part you actually love: delivering a killer offer.
It's time for a funnel and strategy that outperforms the last.
Frequently asked questions
How does pricing work?
Every Intensive is custom-quoted based on scope. The investment typically starts at $5,000 and is determined by what your business needs, aka the deliverables, complexity, and timeline. You’ll receive a detailed proposal after our discovery call so there are no surprises.
What's the timeline?
Most engagements run 2-8 weeks depending on scope. We’ll agree on a specific timeline in your proposal. If you have a launch date in mind, book your application as early as possible. Spots are limited and booked in advance.
Do I get to choose what's included?
Yes and no. On our call we figure out together what your funnel actually needs. I’ll make recommendations based on what I see, and we build the scope around that. This is custom, not a menu.
What if I only need one thing, like just a sales page?
If you need a single focused deliverable fast, The VIP Day might be a better fit. Check it out here →
Do you offer payment plans?
Yes. Typically, 50% is due to secure your spot, with the remainder due before delivery. But additional payment plans can be discussed, just ask.
what do you need from me?
Before we start, you’ll fill out a detailed brand and strategy questionnaire. We’ll have a deep-dive strategy call. From there, I take it. My goal is always to make this as hands-off for you as possible while getting it exactly right.
Do you use AI to write my copy?
No. Every word is written by me, informed by real research into your offer, your audience, and your voice. I may use AI tools to assist with research or organization behind the scenes, but the copy itself (aka the strategy, the story, the words) is 100% human and built specifically for your business.
What if I've already written some copy, can you work with that?
Absolutely. Some clients come to me with a rough sales page or a few emails they’ve started. I can work with what you have, refine it, and fill in the gaps, or we can start fresh if it’s easier. Either way, the end result is polished, strategic copy that’s ready to convert.