Jaipur Living, Luxurious Handmade Rugs + Decor
Website Copywriting. Content Strategy. SEO
With the mission to foster inspiration with handmade rugs beautifully crafted by artisans around the world, I partnered with Jaipur Living to enhance their online presence through a comprehensive content strategy.
By building out their product pages, SEO, and website landing pages, we have 2x'ed their keywords and online visibility, while creating a robust educational series to draw traffic and convert leads.
website: jaipurliving.com
Furniture.com, Affordable Home Furnishings + Decor
Website Copywriting. Product Pages. Editorial Content. SEO.
The mission of Furniture.com is to be the ultimate destination for stylish, high-quality, and affordable home furnishings.
We worked together on editorial content and educational product guides, as well as enhancing their SEO strategy through website copy to establish their place as the #1 retailer of online furnishings and decor.
website: furniture.com
SpoonfulONE, Early Allergen Introduction Products for Babies
Website Copywriting. Blog Strategy. SEO
As the most complete allergen introduction system for babies, SpoonfulONE's mission is to help lower food allergy rates around the world. To meet that goal, we partnered for a website and blog strategy to appeal to parents and help them get seen online.
By building out their content strategy, we increased their online visibility by over 200%, with 40+ featured snippets and over 1000 keywords.
website: spoonfulone.com
Mandy Patterson, Nutritionist and Fertility Health Coach
Website Copywriting. Launch Copy. Email Marketing. SEO.
A nutritionist and women's health coach specializing in fertility, Mandy wanted her copy to be approachable, genuine, and empathetic. With a mission to help women get through some of the hardest times in life, we needed to make sure that the copy made women feel understood and empowered.
We worked together on website copy, launch copy, email marketing, and SEO to create a seamless flow from introduction to investment.
Amber Shaw, Women's Health & Empowerment Coaching
Website Copywriting.
Amber has a very unique voice that she wanted to be exemplified in her website copy. Fun, intriguing, relatable and compassionate - Amber's mission was to help women struggling through motherhood feel good again. Women who felt like they had lost all sense of self. Who didn't feel sexy, unique, driven or like they had a place in the world.
We worked together to reach her unique vision for her website, and create an environment where women could once again feel comfortable in their own skin, reaping in the benefits of increased confidence and joy.
website: ambershaw.com
design by: kyliemalcolm.com
Common Alloy, Everyday Jewelry Reimagined
Product Copywriting. Blog Management. Email Marketing. SEO.
An everyday luxury jewelry company founded on the principles of ethical crafting and sustainable practices, Common Alloy was designed to evoke a timeless appeal in their audience.
High quality, luxurious everyday jewelry at affordable prices, the copy for Common Alloy needed to convey their brand principles in a modern, pleasing way. The messaging was focused entirely on the simple luxury of the brand, on accessibility, and on promoting eco-friendly, ethically-sourced jewelry at affordable prices.
email marketing
Dr. Alka Patel, Health & Lifestyle Coach
Website Copywriting.
A health coach and lifestyle medicine physician, Dr. Alka Patel wanted her unique experience and specialized background to stand out in her website copy. For over 20 years, Alka had been a medical doctor and began to see a pattern of over-reliance on medications, when the problem came down to lifestyle.
Lifestyle First® grew out of her lifelong passion for health, the science of health and overall happiness and wellness. In writing her copy, it needed to stand out and immediately identify with her readers. They needed to feel at home, that this was the exact right person to help them through their health challenges.
website: dralkapatel.com
design by: kyliemalcolm.com
Juniper & Pine, All-Natural Skincare
Website Copywriting. Blog Management. Email Marketing. Social Media Captions.
A beautiful brand designed on the principles of simplicity and elegance, Anna wanted her website copy to maintain that same sense of timelessness.
Built on the principles of natural and organic skincare, she wanted her brand to appeal to eco-conscious women who wanted a clean beauty solution that worked. In writing the copy, I wanted her unique message to radiate and let women know that they were in the exact right place. The messaging was focused entirely on the simple efficacy of her brand, on loving your skin, and on promoting the use of eco-friendly, cruelty-free, and all-natural products.
email marketing
blog posts: example 1, example 2, example 3
instagram: instagram.com/juniperandpineorganics
Angel Lavelle, Health Coach
Website Copywriting.
An integrative health coach specializing in stress + wellness, Angel supports women in making the nutrition and lifestyle modifications needed to live a healthier more joyful life.
Focusing on language that was appealing to her audience, in our copy we immediately wanted to identify with her target client and make them feel like they were in the right place.
design by: kyliemalcolm.com
