What is a Copywriter and Does My Business Need One?
You’ve spent years daydreaming, and finally your dreams are turning into a reality. You’re ready to launch your business! You’ve pulled together all your materials, have your products thought out and prepared a service you will love to provide. There are a few things on your plate. You know you need a professional logo and branding, as well as a website designer and developer to bring together your online image. And….that’s about it, right?
Until your designer asks you to send over your copy for the site. You think, “okay, no problem.” and open up a Google doc. Hours later you’re still staring at a blank document. You know exactly what you want your website to say, but no idea how to say it. No matter how many DIY templates you look up, the words just aren’t flowing.
This was supposed to be the easy part, right?! But finding the right words to perfectly convey the complexity and unique vision of your business has turned out to be a much more difficult task than imagined.
It’s true that beautiful graphics, moving images and creative formatting can be worth a thousand words.
But they do not draw in qualified leads and site traffic, boost audience engagement, and turn your leads into clients. Only words can do that.
Words help to establish the personality, voice and energy behind your brand. They embody your unique value and inspire your audience to take action. And that’s where a copywriter comes in.
First, What Exactly Is A Copywriter?
In essence, copywriting is the practice of writing words with the intent to sell. It’s content that is produced primarily for marketing or advertising purposes. This content can include your:
website copy- service landing pages or sales pages
- product descriptions
- blog posts
- social media captions
- email campaigns
- Facebook or Google ads
- and so much more
website copyWhen building an online business, you have to rely primarily on content. It’s how you spread the word about your business, bring in new leads, communicate your message, educate your audience, and sell your products and services.
Either directly or indirectly, the goal of doing online marketing is to spread awareness and increase your profit. A professional copywriter knows that increasing sales is the goal, and they know the exact strategies to write clear, compelling copy to make that happen.
4 Reasons Why You Should Really Use a Copywriter
Words are all around us and an integral part of your business. We’ve all been drawn in by a perfectly crafted email or a hilarious ad on Facebook. We can’t help but click the link and learn more about the business or product. Though of course the imagery and visuals play a huge role as well, it is often the written word that either catches our attention or leaves us scrolling past. Here are four of my favorite reasons why your business could really use a copywriter.
Draw in Qualified Traffic To Your Site
The internet is a crowded place. There are hundreds, if not thousands, of brands just like yours all competing for sales among the same audience. Well-crafted website copy written for search engines ensures that your website is visible online, and drawing in traffic.
This is called organic traffic. It’s when you go online and search something like: “paraben free skincare” and click on the first website that pops up. Maybe you’ve never heard of the brand whose website you’re on, and maybe you have. But you were not looking for them specifically. Instead, they appeared as the solution to your search.
They rank for the keywords you are looking for, and that is all due to content. And the best part?
This traffic is free!
No paid ads or email subscriptions. An SEO copywriter can ensure that your website is primed for drawing qualified traffic into your site through optimized website copy and blog posts.
Be Competitive Online
Aside from drawing in qualified traffic, having professionally written content helps you compete with the competition. If you are searching online for a holistic health coach, are you more likely to go with the website that is beautifully written and designed, or the one-page website that looks like it was made in the ’80s?
If they are both within your price range and providing the service you want, one looks and sounds more professional and is much more likely to get the sale.
Copy can also differentiate your brand by highlighting what it is you do that no one else does. Every business is unique – in their goals, mission, or founding – and copy can help convey that message perfectly, elevating and separating you from your competitors.
Grab a Reader’s Attention
Whether for your website, emails, or on social media, a copywriter knows the best strategies to grab a reader’s attention. Big chunks of text, feature-focused content, and boring copy often leave people navigating away as fast as they can with their eyes glazed over.
What a reader actually wants is to connect with your brand. They want their struggles to feel understood and feel emboldened that you are the exact right solution. They want to understand the core principles of who you are – your mission, values, and brand “uniqueness”.
Directs Readers to Take the Next Step
The intention of a well-written piece of content is to get readers to take action. The primary way we do this is by eliciting an emotional response. A copywriter understands your market and what they are looking for, and crafts the perfect content to meet their needs. Pain points are identified, and a solution is offered.
A call-to-action (CTA) directs your readers where you want them to go – whether that’s to a services page, email subscription page, or other intent.
Ready to Partner With A Copywriter?
Are you convinced that your business would benefit from a professional copywriter? Schedule a time to chat about how we can work together to help your brand’s voice come to life!