#1 Website Audit That Changes Everything

website copy

You’ve put together your mood board, picked your favorite colors, your favorite photos, your favorite personal story, and you’ve released the most beautiful website you’ve ever laid eyes on.  You go to bed with butterflies in your stomach, and eagerly wake up the next morning expecting a boatload of new inquiries. You log onto your…

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5 Different Blog Posts Types and How to Use Them

blog post types

You’re staring at your schedule for the day – the bolded “write your blog post” causing a kick of fear to spread through your system. Your stomach knots, mind starts to wander… You don’t have a topic, and even if you do have an idea in mind, you aren’t sure how to get the words on…

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Here’s How To Craft the Perfect About Me Page

copywriter

The About page is often one of the most visited, and undervalued, pages a website can have. Usually gaining the second most visits (after the home page) on your entire website, it is essential that you 1.) actually have an About page, and 2.) have it written in a way that connects with your audience…

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Crafting the Perfect Content Strategy

crafting your content strategy

What Does Good Content Look Like, and How Do I Make It? Content marketing, like writing articles, Youtube videos or podcasts are normal things all businesses are expected to do. The world of marketing has changed in that making stuff to read or watch or listen to is a perfectly valid way to get customers.…

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What is a Copywriter and Does My Business Need One?

seo copywriter

You’ve spent years daydreaming, and finally your dreams are turning into a reality. You’re ready to launch your business! You’ve pulled together all your materials, have your products thought out and prepared a service you will love to provide. There are a few things on your plate. You know you need a professional logo and…

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A Guide To Reaching and Finding Your Ideal Audience

finding your ideal audience

Many businesses start out thinking that they have to craft their content to reach as wide an audience as possible. They have the product or service you need, whether you are 10 or 80, male or female, and interested or not. But often, this strategy results in fewer customers and fewer conversions than if you…

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Website Copy Best Practices

copywriting for health businesses

How You Can Leverage Your Website Copy to Boost Your Online Presence and Increase Conversions Maybe you’re a new business ready to build your website and want to make sure that you are getting the best bang for your buck. Or maybe you have been in business for a while, and have yet to draw…

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5 Ways A Blog Can Benefit Your Business

content writer

In an age where your clients and customers have come to expect a strong online presence, it is becoming increasingly important for businesses to meet consumer demands by engaging and communicating online. While having highly optimized website copy is essential, businesses must go even further. A perfect organic traffic driver to your website, a blog…

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Boost Your 2019 SEO Strategy With These 5 Tips

freelance copywriter

Online traffic is key for many businesses who rely on leads and conversions for business. Providing search engine optimized content not only increases organic traffic, but helps increases lead generation and potential sales. The days of stuffing your text with keywords have long passed, as Google and other web engines have grown, constantly adjusting their…

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